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James Johnson Shopify

James Johnson

James Johnson is Director of Technology Services and Strategic Merchants at Shopify.

Token gated commerce crypto
Posted inOpinion
James Johnson Shopify by James Johnson | December 22, 2022April 4, 2023

What Is Token Gating? The Commercial NFT Strat Building New Mechanisms for Brand Growth

The value of NFTs has dropped but token-gated commerce will grow in 2023.

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