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250 Metaverse Leaders Announce Mega-Merge to Accelerate Promise of Collaborative Ecosystem

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One of the world’s largest metaverse companies, Futureverse, today announced a merger of eight companies into a single collaborative ecosystem that seeks to accelerate the mission of Web3’s “open metaverse” experience. 

The merged company, made up of more than 250 full-time leaders, focuses on developing four core tools that can move across platforms: identity, artificial intelligence, communications and payments. 

Co-founder Aaron McDonald shared with The Chainsaw that their vision of the open metaverse is not one super app, but a portal where users can come in and out of applications with a digital passport and decentralised payment tools. 

According to McDonald, one of the biggest barriers to wider adoption of the metaverse is around clunky user experience. Futureverse aims to build intuitive tools where complex back-end Web3 infrastructure is rendered “invisible”. 

“We’re building a suite of content with IP partners and brands to showcase the technology with a new generation of tools to engage people … lay[ing] the foundation for others to come and build the future of the internet with us. We’re putting humans at the centre: they can take their identity, data, friends, communications and assets with them between applications,” he said. 

“Commerce, communications, media, gaming and finance are all part of the same UX — you don’t need to exit one to experience the other.” Futureverse utilises The Root Network, an identity protocol, artificial intelligence platform, a communication protocol, and payment rail and character creator technology. 

The companies include Artificial Intelligence protocol Altered State Machine, engineering studio Non-Fungible Labs, decentralised communications protocol Sylo, digital asset payments firm Centrapay, digital identity developer Centrapass, multi-chain payment protocol Immersve, and others. 

Some of Futureverse’s additional partners include FIFA, Warner Music Group, Authentic Brands Group, Muhammah Ali Enterprises, Snoop Doog, Timbaland, Keanu Reeves and Alexandra Grant. 

While Futureverse aims to be a leader in the Web3 metaverse ecosystem, they claim they’re not building the future. 

“We believe that the future is a collective vision. The future is the only truly decentralized idea. Futureverse proposes a more virtuous model for the internet both in values and technology, designed to shape what’s to come and who controls it, together.”

Co-Founder of Futureverse, Shara Senderoff

Unfortunately, companies like Mark Zuckerberg’s Meta have positioned themselves as the industry-leader when it comes to virtual reality and the metaverse. Owing to how genuinely uncool all of Meta’s announcements have been — whether its club penguin-like graphics or the fact they got caught out lying about having ‘legs’ — the public perception of a metaverse has been having a hard time breaking through. 

New York Times tech columnist Kevin Roose said it best: “It’s genuinely puzzling that Meta spent more than $10 billion on VR last year and the graphics in its flagship app still look worse than a 2008 Wii game.”

This is because fundamentally, the sort of metaverse we imagine, inspired by sci-fi movies and the writings of futurists, seems like a very far cry from what’s being shown to us today. It’s exactly this problem that Futureverse is looking to address. 

Samantha Howard
Samantha Howard is Head of Editorial at The Chainsaw. Prior to joining Pedestrian Group, she helped grow the brands of Web3 companies, and collaborated with reporters from TIME, WIRED, Vox, Bloomberg, CNBC and Forbes. Sam previously worked in editorial and media roles at World Vision, VICE Magazine, YAP Global and Beat Magazine. She is an original member of the International Association of Cryptocurrency Journalists and Researchers.
Tom Mitchelhill
Tom Mitchelhill is the Cryptocurrency Reporter at The Chainsaw. Previously, Tom worked on the Australian newsdesk at Cointelegraph, collaborating with reporters and investors from around the world. He also founded his own crypto & Web3 copywriting agency called CoinCopy. Tom's academic background features two degrees, majoring in Philosophy, Economics and International Relations. He's now been involved in the crypto industry for more than 3 years.