CocaCola Y3000 Zero Sugar is the new flavour being sprayed across the world by The Coca-Cola Company in the marketing exercise that nobody asked for. Here we go with the big brands creating “limited edition” things again to make their consumers panic about scarcity and jump over their grandmother to buy whatever it is.
The latest big corporation to do this very thing is Coca-Cola. Riding the AI trend, the fizzy drinks manufacturer has announced on its website that it’s used AI to invent a new flavour of Coke.
The new AI-generated Coca-Cola Y3000 Zero Sugar is being touted as a joint creation between human and artificial intelligence, supposedly crafted by tapping into fans’ visions of the future through emotions, aspirations, colours and flavours.
That’s right, the company claims to have amalgamated global perspectives with insights harvested from AI, all in the pursuit of concocting the one-of-a-kind Y3000 flavour. Yep we are confused too. So confused that we want to try it.
What could the year 3000 possibly taste like? The flavour may be reminiscent of brain implants, phones or any other small screens, considering the way humans are going. But of course, when has Coca-Cola ever made a foul flavour? Perhaps never.
So yes, we indeed would like to try tasting Year 3000 artificial sweetener juice. Will it be like drinking static? Will it be delicious and we can’t even dream of summer’s day that we don’t drink it?
“We hope that Coca-Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like — and what kind of experiences would a Coke from the future unlock?” said Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company.
Can marketers all just calm down, please? It is still just a fizzy drink, it isn’t unlocking the future.
The can of static will be let loose in places including parts of North America, Europe, Asia and Africa. No word on Australia though. How rude. Oh wait, that’s right, Australia doesn’t exist.
As for the design of the can – “A light-toned colour palette featuring violet, magenta and cyan against a silver base gives a futuristic feel” – that was done with the help of AI too.
The font “features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet”.
Vlad added: “After leaning into Augmented Reality last year, we’re embracing the power of AI and continuing to build our company’s capabilities in this exciting space.”
So yeah, we are now drinking Year 3000 sweetened water, thanks to AI. So let’s just all agree that the future looks pretty weird from here on out.